Reading Notes: Chapter 3

June 11, 2010

Ethics and Professionalism are two characteristics that are essential to PR.
There are four ethical characteristics of a PR Practicioner:

  1. Independence
  2. Responsiblity to society and the public interest
  3. A concern for honor within the profession
  4. Loyalty to the profession standards, not the client/employer of the time-being.

Professionals say there are three basic values a PR Professional must remember:

  1. Absolute- every decision is either right or wrong
  2. Existential- choices are made on the basis of immediate practical choice
  3. Situation- every choice is made on the basis of what could cause the least harm/the most good

The Public Relations Society of America (PRSA) is the largest national public relations organization in the world and is headquarters in New York City with a base membership of 22,000 and an organization of 110 chapters nationwide.  It is also the parent organization to the Public Relations Student Society of America (PRSSA).

Information from the post can be found in Public Relations: Strategies and Tactics. Authored By: Dennis Wilcox and Glen Cameron

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