Reading Notes: Chapter 10

June 24, 2010

Conflict Management

4 key components to strategic conflict management:

1) Strategic- for the purpose of achieving particular objectives
2) Management- planned, deliberate action
3) Competition- striving for the same object/ position as others
4) Conflict- sharp disagreement or opposition resulting in a direct, overt threat of attack from another entity.

2 strategies often used when responding to a crisis:
1) Denial- A company will deny there ever being a crisis.
2) Full Apology – A company will take full responsibility for the crisis and make a public apology.

Threat appraisal is an assessment of the demands that a threat makes on the organization as well as what resources are available to deal with that threat.

Information in the post can be found at Public Relations: Strategies and Tactics Authored by Dennis Wilcox and Glen Cameron

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