Reading Notes: Chapter 7

June 24, 2010

5 Elements of a communications model:
1. A sender/source (encoder)
2. A message
3. A channel
4. A receiver (decoder)
5. Feedback from the receiver to the sender

5 steps of the adoption process:
1) Awareness
2) Interest
3) Evaluation
5) Adoption

50% of what an individual retains comes from what they see and hear: This indicates there should be a use of visual aids.

Most importantly, it’s imperative to keep the audience’s attention; to do this one must employ several different forms of communication. Remember that not everyone thinks the same as you.

Information in the post can be found at Public Relations: Strategies and Tactics Authored by Dennis Wilcox and Glen Cameron


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: