Reading Notes: Chapter 7

June 24, 2010

5 Elements of a communications model:
1. A sender/source (encoder)
2. A message
3. A channel
4. A receiver (decoder)
5. Feedback from the receiver to the sender

5 steps of the adoption process:
1) Awareness
2) Interest
3) Evaluation
4)Trial
5) Adoption

50% of what an individual retains comes from what they see and hear: This indicates there should be a use of visual aids.

Most importantly, it’s imperative to keep the audience’s attention; to do this one must employ several different forms of communication. Remember that not everyone thinks the same as you.

Information in the post can be found at Public Relations: Strategies and Tactics Authored by Dennis Wilcox and Glen Cameron

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