Reading Notes: Chapters 11 & 12

July 12, 2010

Diversity is the most important aspect of the public when relating to PR.

Three Major Demographics:

  1. Youth and Young Adults- 15 to 24 year olds; convince parents to buy; spend at least 1/3 of their lives online.
  2. Baby Boomers- generation of American’s born after WWII; concerned with saving for retirement; don’t typically splurge on consumer goods.
  3. Seniors- 65+ years old; demand great value for consumer goods; extremely health conscious; travel a lot; watch a lot of tv due to free time from retirement.

TV is an important form of media because it reaches several different demographics, as well as being informative on world affairs.

PR practitioners can be held legally liable if they provide advice or support an illegal activity of a client or employer.

  • Libel is a printed falsehood
  • Slander was an oral statement that was false

Public relations staff must be particularly sensitive to the issue of privacy in at least four areas:

  1. Employee Newsletters
  2. Photo Releases
  3. Product publicity and advertising
  4. Media inquires about employees

Also, a professional must be aware of copyright laws, as well as trademark laws.

Trademark is a word, symbol, or slogan, used singly or in combination, that identifies a product’s origin

Information in the post can be found at Public Relations: Strategies and Tactics Authored by Dennis Wilcox and Glen Cameron


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